Cultural Tourism and Commercial Services

Tourism is a pillar industry and growth engine of Morocco’s economy. According to a statement by Morocco’s Ministry of Tourism (compiled by the Economic and Commercial Office of the Chinese Embassy in Morocco), Morocco received nearly 19.8 million tourists in 2025, up 14% from 2024, and tourism foreign exchange revenue reached USD 12.4 billion as of end-November 2025, up 19% year on year. Morocco is implementing the 2023-2026 Tourism Roadmap to expand air connectivity and hotel capacity and encourage investment in all regions; King Mohammed VI has set the vision of attracting 26 million tourists by 2030 and making Morocco a world-leading tourism destination. Morocco has applied visa-free entry for Chinese citizens since June 2016 (stay not exceeding 90 days, according to the Chinese Ministry of Foreign Affairs Consular Service website), and China-Morocco cultural tourism cooperation space continues to expand.

Landing Services: Huaqiao Silk Road provides one-stop landing support for cultural tourism enterprises—company setup (Commercial Register (RC), ICE tax registration, bank account opening) and ongoing tax, financial, and accounting compliance; Casablanca physical showroom supports brands and products to land and display before the team arrives; China-Morocco economic and trade forums and exhibition business provide local government-enterprise channels and B2B supply-demand matching; local consultant network accompanies qualification processing, labor employment, and bilingual contract review, and can assist in connecting with local hotels, travel agencies, and cultural tourism supply chain resources. We, with service capability as our standard, accompany Chinese cultural tourism enterprises from market research to stable operation.